FINANCES

With the help of our in-house audit team, we created an enhanced cash handling policy that included regular cash drops, meticulous counting procedures, and a cash threshold for cashiers. These measures immediately tightened the security of the facility’s cash assets, and even enhanced the safety of the cashiers themselves.

To reduce the number of tickets going missing before audit, Impark worked with a vendor to increase their size. This simple step made the tickets much more difficult to lose before audits were conducted. Redesigning the parking tickets also presented a unique opportunity to contribute to the consumer experience. To do this, we made part of the parking ticket a detachable coupon for a free soft drink, which was redeemable at a designated-driver booth on-site.

By addressing Miller Park’s auditing challenges in this manner, Impark was able to rapidly maximize the parking asset’s financial returns with no capital outlay.

STAFFING

Impark initiated a targeted recruitment campaign and trained each new staff member using our highly specialized stadiums and arenas training program. The training program provided staff with the knowledge and skills to manage high traffic volumes while emphasizing superior customer service delivery. We also cross-trained our team members to perform attendant, traffic control, and customer service duties to ensure that the facility would still run seamlessly in the event of unscheduled staff absences.

After conducting a thorough review of the facility’s existing staff schedule, we identified an inefficiency — static, shift-based scheduling was not responsive to the stadium’s expanding and contracting demand. We addressed this by switching to a dynamic scheduling process based on projected attendance and began staggering employee shifts to ensure cashiers were on-site at all times to collect parking fees.

Impark’s proactive approach to staffing increased the facility’s operational efficiency, created a cohesive parking team of exceptional employees, and enabled the stadium to maintain a modest labor spend.

TRAFFIC

Providing staff with traffic controller training delivered an immediate improvement to on-site traffic flow. However, to further improve ingress/egress patterns and reduce instances of bottlenecks, Impark worked with the stadium’s management to reconfigure the placement of entrance and exit gates. Adjusting the placement of the gates gave us greater control over traffic flow and helped to alleviate congestion in and around the stadium. We also worked closely with the Department of Transportation, Milwaukee Police, and other third parties to coordinate and manage vehicle flow in the area on game days and heighten the safety and convenience of staff, fans, and pedestrians.

Impark’s traffic management expertise gave Miller Park greater control over traffic flow on stadium grounds and improved the safety of both staff and customers. Additionally, our traffic management provided — and continues to provide — an essential service to the wider community.