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Contact Laura Lierz to find out more about how we can maximize revenue at your municipal parking operation.

Laura Lierz

Vice President, Municipal Services

Laura joined the firm in 2019 as vice president of municipal services that exclusively serves the company’s public-sector clients. Laura has more than 26 years of experience in the parking industry and has acted in a variety of professional capacities.

Laura began her parking industry career as an event attendant at the University of Colorado Boulder. She went on to manage events and enforcement, special projects, and summer conference sales, and support the parking management system. She transitioned to the private sector, where she spent the next 19.5 years at T2 Systems in multiple roles, including support, account management, business development, and operations. Under operations, Laura developed and managed the lead generation and product consultant teams. Laura transitioned to Cale America in 2015, where she was responsible for account management and business development. Laura is frequently associated with providing organizations analyses of their current parking operations and demonstrating products, services, and how to provide better efficiencies and improve ROI.  

Laura is a founding member of NWPA (now known as PIPTA) and currently serves as PIPTA Chair. Laura has a passion for parking and has presented on a variety of topics at IPMI and state and regional associations.

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