Laura joined the firm in 2019 as Vice President of Municipal Services, a division that exclusively serves the company’s public-sector clients. She has over 26 years of experience in the parking industry, having held various professional roles.

Laura began her parking industry career as an event attendant at the University of Colorado Boulder. She went on to manage events and enforcement, special projects, and summer conference sales, and support the parking management system. She transitioned to the private sector, where she spent the next 19.5 years at T2 Systems in multiple roles, including support, account management, business development, and operations. Under operations, Laura developed and managed the lead generation and product consultant teams. She transitioned to Cale America in 2015, where she was responsible for account management and business development. Laura is frequently associated with providing organizations with analyses of their current parking operations and demonstrating products and services that enable better efficiencies and improved return on investment (ROI).  

Laura is a founding member of NWPA (now known as PIPTA) and currently serves as PIPTA Chair. She has a passion for parking and has presented on a variety of topics at IPMI, as well as at state and regional associations.