ALPR Privacy Notice
LAST UPDATE: 05/28/2026
This ALPR Privacy Notice (“Notice”) supplements our Privacy Notice and provides additional details regarding Reimagined Parking’s (“we,” “us,” or “our”) access to ALPR Systems at certain parking facilities. Nothing in this Notice limits Our rights under the Privacy Notice. This Notice includes an arbitration and class action waiver provision. For purposes of this Notice, the following definitions apply: “ALPR Systems” means a searchable computerized database resulting from the operation of one or more mobile or fixed cameras combined with computer algorithms to read and convert images of registration plates and the characters they contain into computer-readable data. “ALPR Information” means information or data collected through the use of an ALPR System. Depending on the facility, customer relationship, and vendor arrangement, Reimagined Parking may access or use ALPR Systems or ALPR Information operated or maintained by a customer or third-party vendor. Where Reimagined Parking accesses, uses, maintains, or provides access to ALPR Information, Reimagined Parking applies the safeguards, access controls, authorized-use limits, retention practices, disclosure restrictions, access-review procedures, and other measures described in the relevant agreement and this Notice.1. Authorized Purposes
Our authorized personnel may access ALPR Systems for the following purposes: parking enforcement, validating accurate parking rates, correcting parking fees for lost entry tickets, identifying and tracking down abandoned vehicles in our managed parking locations, generating operational metrics and statistical reports for our own business purposes, and other purposes described in our Privacy Notice only to the extent such purposes are consistent with this Notice and applicable law governing ALPR Systems and ALPR Information. Additionally, our authorized personnel may access ALPR Systems while acting on behalf of Federal, State, or local agencies in carrying out their functions; in connection with matters of motor vehicle or driver safety and theft; for use in our normal course of business in order to verify the accuracy of personal information submitted to us and if such information is not correct, to obtain the correct information for the purpose of preventing fraud by pursuing legal remedies against, or recovery on a security interest against, the individual; for use in connection with a legal proceeding or before a self-regulated body; for use in research activities; for use in producing statistical reports (so long as the personal information is not published, redisclosed, or used to contact individuals); for use in connection with the operation of private toll transportation facilities; for use by a requester that demonstrated it has obtained the written consent of the individual to whom the information pertains; and for any other use authorized under law, if such use relates to the operation of a motor vehicle or public safety. Reimagined Parking does not disclose ALPR Information for debt collection or vehicle towing purposes. Reimagined Parking’s access to ALPR Information is limited to ALPR Information captured or provided by the applicable customer, facility owner, public agency, ALPR System operator, or vendor. Reimagined Parking personnel may access and use ALPR Information only for the authorized purposes described in this Notice and, where applicable, for purposes authorized by the relevant customer, facility, vendor, or service agreement. Should our personnel become aware that information in the ALPR System is inaccurate, we will attempt to contact the ALPR System operator regarding the inaccurate information.2. Authorized Personnel
We only authorize personnel whose jobs require access to ALPR Systems to access ALPR Systems. These personnel may include parking attendants, enforcement agents, facility managers, information security personnel, Senior Leadership at Our company, and independent contractors who are required to access ALPR Systems to provide a service to us. All personnel authorized to access ALPR Systems are trained to protect ALPR Systems and ALPR Information from unauthorized access, destruction, use, modification, and disclosure. Training for personnel with access to ALPR Systems or ALPR Information will be supplemented to include role-appropriate instruction on authorized uses, prohibited uses, access controls, confidentiality, incident reporting, and applicable legal requirements for ALPR Systems and ALPR Information. This includes training on information security, and if applicable, role-based access management and internal procedures for notice in case of known system failure.3. Monitoring and Security
Depending on the deployment, ALPR Information may be collected by or through customer, facility-owner, public-agency, vendor, or Reimagined Parking-supported ALPR Systems. Our use of ALPR Information is limited both to those authorized purposes listed in Section 1 of this Notice and to those purposes that our ALPR System vendor permits. The limited ALPR Information that we access is protected by administrative, operational, technical and physical safeguards. These safeguards include, though are not limited to, the training described herein and limited role-based access; technical limitations to authorized access of ALPR Systems implemented by us and our vendors; physical limitations to authorized access of ALPR Systems; and diligent adherence to safety and security in the locations where ALPR Systems are accessible. Reimagined Parking periodically reviews access, supporting vendor controls, and use of ALPR Information to support security, privacy compliance, and authorized use. Where Reimagined Parking controls access to ALPR Information or provides access to ALPR Information, Reimagined Parking or its applicable vendor maintains access records that include, as available, the date and time of access, user identifier, query/search inputs, affiliation, and purpose for access. Reimagined Parking requires vendors and service providers that access ALPR Information on Reimagined Parking’s behalf to be subject to contractual or other documented obligations that restrict their access to and use of ALPR Information, require appropriate privacy and security safeguards, and prohibit unauthorized sale, sharing, disclosure, retention, or use of ALPR Information. Reimagined Parking reviews applicable vendor arrangements and implements updates where needed to confirm that these obligations are appropriately documented.4. Accuracy and Correction of ALPR Information
Reimagined Parking uses reasonable measures designed to promote the accuracy of ALPR Information and correct known data errors. These measures may include vendor escalation procedures, verification of ALPR Information before taking material enforcement or collection action where appropriate, and correction or deletion of inaccurate ALPR Information where Reimagined Parking can do so. If Reimagined Parking becomes aware that ALPR Information in an ALPR System is inaccurate and cannot correct the information directly, Reimagined Parking will notify the applicable ALPR System operator, vendor, facility owner, public agency, or customer as appropriate.5. Disclosures of ALPR Information
ALPR Information may be disclosed only for the authorized purposes described in this Notice, as described in our Privacy Notice, or as otherwise permitted or required by applicable law. Reimagined Parking does not sell ALPR Information. Reimagined Parking may disclose ALPR Information to facility owners, customers, public agencies, vendors, service providers, enforcement providers, law enforcement or government agencies, or other persons only where the disclosure is reasonably necessary for an authorized purpose, required or permitted by law, or authorized by the applicable agreement. Reimagined Parking will use reasonable measures to limit disclosures of ALPR Information to information that is reasonably necessary for the relevant purpose.6. Responsible Personnel
This Notice is implemented by the Vice President of Infrastructure, who is responsible for overseeing Reimagined Parking’s implementation of this Notice with respect to ALPR Systems and ALPR Information.7. Retention of ALPR Information
Reimagined Parking retains ALPR Information in its possession only for as long as reasonably necessary for the authorized purposes described in this Notice, as required or permitted by applicable law, or as required by applicable contractual, operational, dispute resolution, collections, security, or legal needs.8. Changes to This Notice
This Notice may be amended from time to time in order to account for new Reimagined Parking company-wide or facility-specific policies and procedures and/or new changes in the law, so please be sure to periodically check this Notice for any new updates. We also reserve the right to apply such Notice amendments to any ALPR Information that may have been collected prior to the implementation of any Notice amendment.9. Arbitration and Class Action Waiver
PLEASE READ CAREFULLY — THIS AFFECTS YOUR LEGAL RIGHTS. This section requires you and Reimagined Parking to resolve disputes through binding individual arbitration. You waive the right to bring or participate in any class, collective, or representative action. Agreement to Arbitrate. You and Reimagined Parking agree to resolve all claims arising from this Notice (“Covered Claims”) through binding arbitration rather than in court. This section is governed by the Federal Arbitration Act, 9 U.S.C. § 1 et seq., and survives termination of this Notice. Amendments or terminations do not apply to pending claims or claims known prior to such modification. Class Action Waiver. All Covered Claims must be arbitrated individually. Neither party may bring claims on behalf of others, and no arbitrator may consolidate claims, facilitate class-wide notice, or conduct any class, collective, or representative proceeding without consent of all parties. Arbitrability. If a party files a Covered Claim in court, the court decides questions of interpretation, formation, enforceability, and validity of this section. If a party properly initiates arbitration, the arbitrator decides interpretive questions for discovery and merits purposes only — not questions of formation, enforceability, or validity (including the Class Action Waiver). Procedures and Costs. To initiate arbitration, serve a written demand within the applicable limitations period. Arbitration is administered by JAMS under the JAMS Streamlined Arbitration Rules (jamsadr.com) before a single mutually agreed arbitrator, or one selected by JAMS if no agreement is reached within 30 days. The following modifications apply:- Arbitrators must be neutral; recusal standards follow New York law for trial judges.
- No party is entitled to attorneys’ fees except as authorized by applicable law.
- Discovery is subject to FRCP 26(b) objections and must be narrowly tailored. Where burden outweighs benefit, the arbitrator may deny requests or condition production on cost advancement by the requesting party.
- The arbitrator may award any relief available in court under governing law.
- Either party may file motions to dismiss or for summary judgment.
- The arbitrator may issue an award without a hearing where no viable claim or genuine issue of material fact exists.
- The Federal Rules of Evidence apply.
- For discovery efficiency only, an arbitrator may consolidate individual claims or hold a joint hearing, provided no class certification or class-wide notice is authorized.
- Awards must be in writing with a summary of reasoning and legal basis.
- Arbitrator decisions bind only the parties and do not set precedent, except to preclude re-arbitration of the same claim between the same parties.
- Parties may settle mutually at any time.
- If you initiate arbitration, you pay the first $250; Reimagined Parking pays all remaining filing, administrative, or hearing fees.